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Fortive Corporation Regional Field Marketing Director (Americas) in Beaverton, Oregon

We believe that cultivating a deeper sense of loyalty and belonging is key to how we attract and retain our best people. By embracing our diverse experiences and views, we are better positioned to deliver results, create innovations that matter, and thrive in today’s changing world. This reality inspires our Inclusion & Diversity vision, We Are More Together, and guides our approach as we all work toward creating great places where our teams work and thrive.


The successful candidate will have full responsibility for leading the Marketing function for Tektronix AMR region and select global marketing programs and campaigns. This person will proactively manage and measure marketing resources to achieve expected results and grow sales.

  • Will have leadership responsibility for the entire AMR marketing function which includes: technical marketing managers, field marketing including marketing communications, public relations, service marketing, customer and business intelligence.

  • Plan, direct, coordinate, execute measurable regional field marketing plan to achieve sales objectives & revenue targets for all channels including e-commerce.

  • Develop go-to-market strategy in concert with AMR GM Sales.

  • Conduct in-depth competitive assessment studies and Voice of Customer and market research and drive recommendations through marketing and directly input to product lines.

  • Own collaborative development and successful implementation of centrally created global campaigns.

  • Manage new product launch planning and execution. Direct development & execution of new product launches to achieve expected results.

  • Collaborative planning & delivery of market segment promotional programs (awareness, demand generation, sales incentive) to achieve expected results.

  • Direct planning & delivery of training and sales tools to enable account managers & field application engineers to effectively position and sell Tektronix products.

  • Direct the planning and delivery of partner programs, including co-op, to raise the marketing capability of complimentary channel partners.

  • Direct the planning and delivery of PR & web marketing campaigns to maintain distinct market positioning, and to drive brand preference & customer loyalty.

  • Interface with factory for reporting regional sales attainment, funnels and pricing and lead countermeasure initiatives where applicable.

  • Provide strategic account & partner program support.

  • Planning and coordination of roadmap sharing with selected customers and partners.

  • Focal point for feedback to factory on product direction.

  • Will continue to support, build and deliver a uniform brand message and brand experience for the entire company.

  • Will establish employee development programs for the entire AMR marketing organization.

  • Will collaborate with central marketing functions responsible for global web, brand, and advertising execution.


  • Candidate should have 15+ years’ experience in marketing in a technology company, with at least five years’ experience leading marketing organizations in companies that are known for their outstanding marketing. It is a must that the Director of Marketing has a demonstrated track record of marketing leadership that enabled the business to grow.

  • Must have led a world class marketing organization in a company with revenues greater than $100M.

  • The Director of Marketing must have experience in managing in matrix organizations.

  • Must be highly experienced and have demonstrated success in working with field sales organizations.

  • Must have a collaborative work style across central and region organizations and demonstrate successful career progression in complex organizations.

  • Must understand multiple channel model and multiple product groups.

  • Must be experienced in using influence and authority to meet goals and accomplishments.

  • Must be strong in building followership within functions and across organizations.

  • Strong digital marketing background.

  • Driving e-commerce programs and sales.

Marketing Experience:

  • A proven track record of strategic marketing plan development and implementation, leading to market share gains.

  • Proven performance as a strategic and operational marketer.

  • Successfully identified sources of value in product/service markets; segmented the market to address differing needs; positioned a product/service to leverage the company’s advantage; and developed a communication mix that communicates this position fully to the market and drives measurable results.

  • Developed and executed marketing programs that increased brand identity and customer demand.

  • Proven track record of driving KPI metrics based and highly accountable marketing function ( MQL, SQL, SQL Won and Sales).

Brand & Channel Management:

  • Demonstrated ability to develop and communicate value propositions in order to enhance the company’s performance and image including successful management of outside agencies and service providers.

  • Solid understanding and demonstrated results in a "through distribution" and "direct sales" environment from a product and marketing perspective.

  • Proven performance in increasing market penetration and market expansion through positioning, forecasting, pricing, packaging, promotions, and advertising.


  • Bachelor's degree required.

  • Master of Business Administration degree is a plus.

When you join Tektronix and Fortive, you will work in an extraordinary team, learning with and from great people, where diversity and inclusion is celebrated. You will have the opportunity to do work that makes a difference in the world. You will be trusted and empowered to contribute in meaningful ways with visibility and accountability. We are obsessed with our customers and have a commitment to transparency, unending learning and growth to accelerate progress and innovation. Join us for the excitement of a startup with a history of success! For You. For Us. For Growth.

Due to US Department of Commerce export control regulations governing technical data of Tektronix products, Tektronix needs to know the citizenship of all its employees. Note that US Citizenship is not required for most positions. Hired candidates will be asked to bring proof of citizenship (passport, birth certificate, green card, visa or similar) on their first day of work.

All employment offers are contingent upon successful completion of our pre-employment drug screening, background/criminal check, and if applicable a motor vehicle record search and/or financial record check.

Candidates with less education/experience may be considered for other opportunities

Fortive is a diversified industrial growth company comprised of global businesses that are recognized leaders in attractive markets. With more than $6 billion in annual revenues, Fortive’s well-known brands hold leading positions in field instrumentation, transportation, sensing, product realization, automation and specialty, and franchise distribution.

Fortive is headquartered in Everett, Washington and employs a team of more than 24,000 research and development, manufacturing, sales, distribution, service and administrative employees in more than 40 countries around the world. Our team grows by tackling challenges that accelerate progress and further their careers. With a culture rooted in continuous improvement, the core of our company’s operating model is the Fortive Business System. For more information please visit:

Tektronix is a place where people are challenged to explore the boundaries of what’s possible, bringing the digital future one step closer every day. Our work accelerates technological breakthroughs that are revolutionizing culture and industry worldwide. Through precision-engineered measurement solutions, we work with our customers to eliminate the barriers between inspiration and realization of world-changing technologies. Realize your true potential at Tektronix – join us in revolutioneering a better tomorrow.

"The company in which you have expressed employment interest is a subsidiary or affiliate of Fortive Corporation. The subsidiary or affiliate is referred to as a Fortive Company. Fortive Corporation and all Fortive Companies are equal opportunity employers that evaluate qualified applicants without regard to race, color, national origin, religion, ancestry, sex (including pregnancy, childbirth and related medical conditions), age, marital status, disability, veteran status, citizenship status, sexual orientation, gender identity or expression, and other characteristics protected by law. The "EEO is the Law" poster is available at: Individuals who need a reasonable accommodation because of a disability for any part of the employment process should call 1-866-272-5573 or e-mail to request accommodation."