Nike Specialist, Nike App Marketing, North America in Portland, Oregon

Become a Part of the NIKE, Inc. Team

NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Nike, it’s about each person bringing skills and passion to a challenging and constantly evolving game.

Consumer conversations and relationships fuel the work of Nike Marketing. It’s the fuel that has built one of the most recognizable brands in the world. Nike Marketing captures the science, art and emotion of Nike's innovations and connects them with the hearts, minds and souls of athletes. The pros in brand strategy, advertising, digital engagement, product presentation, consumer analytics and more foster consumer connections via channels ranging from Nike Stores to social media. They approach marketing in a way that only Nike can: taking risks, pushing boundaries and inspiring consumers to be champions.

Description

As part of North America Digital Brand team your mission will be focused on delivering consumer centric experiences built around the needs of the athlete* & at the pace of sport. You will be a key contributor into a multi-pronged digital marketing strategy that crosses teams throughout the organization.

Nike Digital Brand is looking for a Nike App Marketing Specialist to be a part of the Nike App team within North America Digital Brand and play a critical role in how we show up for the consumer within our most important and fastest growing platform. This position will be a key component to how serve members more personally and continue to define new and effective ways to bring brand stories to life and how we engage, grow and retain members.

This role will partner with the digital brand category team to create consumer journey’s aligned to Nike app strategies and goals. You will be responsible for end-to-end planning & programming of content including brief development, creative feedback based on app best practices & insights and QA’ing. You will plan and manage the category ROS’s and work with key partners throughout the production process: category, membership, opps, authoring, Integrated Knowledge.

Key Responsibilities

  • Responsiblefor the Nike app programming process and how we execute consumer rightjourney’s in the Nike app focused on engagement and retention within the app insupport of key business & brandpriorities

  • Bethe day-to-day point person, responsible for our daily and weekly ROS inpartnership with our production & authoring team to ensure launch dates aremet and flawless execution

  • Helpdefine seasonal brief inputs based on app requirements & go-to-membermarketing plan throughout the digital brand seasonal planning process

  • Align,partner and work back with global teams to plan stories and manage workflows ondelivery of content based on the North America timelines

  • Leverageapp marketing capabilities to program the consumer journey including contentsegmentation, inbox messaging, push notifications etc

  • Leverage data and analytics to optimize the consumer journey anddrive engagement and retention within the app

  • Inform the content creation process within-season learnings todevelop channel right creative assets and copy

  • Partnerand collaborate with territory teams to incorporate activations into appexperiences

  • Partner with membership team to integrate messaging supporting themarketing of the member program, benefit reminders and targeted offers.

  • Be a positive influence, advocate,partner and collaborator across categories and functional partners of the Nikeapp

Qualifications

  • BA/BS degree,preferably in Business, Marketing, Communications or Design

  • Minimumof 1 year experience (professional or internship) in digital marketing ora direct-to-consumer brand.

  • Strongunderstanding of app marketing, consumer experience, app marketplace andmedia and working understanding of app technology and standards, stronglypreferred

  • Experienceand expertise in understanding and leveraging digital KPI’s and analyticsto revise and drive work forward more efficiently and effectively

  • Be aconsumer advocate and bring plans to life that enable ease and inspirationfor our consumers

  • Strongorganizational, planning, communicating and presenting/sharing skills is amust

  • Ability to understand challenges or underlyingopportunities, share ideas, and develop effective responses or elevate tohigher management

  • Adaptsquickly to move at the pace of consumer and work in a constantly evolving environment, makingjudgment calls and shifts as needed

  • Natural digitalcuriosity with in-depth awareness and passion for learning the marketplace,consumer trends, evolving retail landscape and industry best practices.

  • A desire to be a part of a fast-paced, high energy,skilled team of marketers that have a passion for sport and culture andcreating meaningful connections between consumers and the Nike brand

Qualifications

  • BA/BS degree,preferably in Business, Marketing, Communications or Design

  • Minimumof 1 year experience (professional or internship) in digital marketing ora direct-to-consumer brand.

  • Strongunderstanding of app marketing, consumer experience, app marketplace andmedia and working understanding of app technology and standards, stronglypreferred

  • Experienceand expertise in understanding and leveraging digital KPI’s and analyticsto revise and drive work forward more efficiently and effectively

  • Be aconsumer advocate and bring plans to life that enable ease and inspirationfor our consumers

  • Strongorganizational, planning, communicating and presenting/sharing skills is amust

  • Ability to understand challenges or underlyingopportunities, share ideas, and develop effective responses or elevate tohigher management

  • Adaptsquickly to move at the pace of consumer and work in a constantly evolving environment, makingjudgment calls and shifts as needed

  • Natural digitalcuriosity with in-depth awareness and passion for learning the marketplace,consumer trends, evolving retail landscape and industry best practices.

  • A desire to be a part of a fast-paced, high energy,skilled team of marketers that have a passion for sport and culture andcreating meaningful connections between consumers and the Nike brand

NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.

NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.

Job ID: 00424153

Location: United States-Oregon-Portland

Job Category: Marketing, Marketing & Communications