Thermo Fisher Scientific SEO Manager, BioSciences Division in Salem, Oregon
Job Title: SEO Manager, BioSciences Division
Requisition ID: 124692BR
Location: Carlsbad, CA or US- Remote
What will you do?
The SEO Manager is an in-house SEO expert responsible for managing all aspects of our organic search program across the BioSciences Division (BID) product portfolio; from measurement and analysis of the current status, to recommending solutions, and then action planning and follow-through to ensure our search rankings are constantly improving to drive high-quality organic traffic to our products. In addition, you will work with colleagues across BID to increase institutional awareness of SEO and help each to understand how they impact SEO. You also will work closely with the Corporate SEO team to ensure alignment with overall thermofisher.com goals, governance and best practices.
The core responsibility for the role is to define and implement an SEO strategy that benefits BID on all things related to organic search. You'll be involved with co-workers across various roles in our division and within the BUs such as marketing, product management, UX design, web development, and other in-house SEO colleagues across the company as well as agencies supporting execution of SEO strategies.
The ideal candidate has a thorough understanding of Search Engine Optimization, has a proven track-record of successfully creating and implementing SEO strategies for global brands. This person must have hands-on experience with SEO tools, knowledge of current best practices and emerging trends, and passion to instill SEO thinking in the organization. This role requires strong analytical skills, excellent written and verbal communication, and a sense of urgency.
Develop a deep understanding of our current SEO performance/metrics and BID marketing goals
Create a BID-specific SEO roadmap for site updates, testing, and technical SEO requirements
Build a strong partnership with the Corporate SEO team to influence technical SEO improvements
Monitor organic search performance for BID pages. Create and maintain an SEO dashboard to surface issues, drive decisions and inform stakeholders
Constantly check against major search engine algorithm updates, and competitor strategies.
Continuously review and identify opportunities to improve overall keyword rankings for BID
Present informed recommendations about what SEO can do for an organization, to help educate & convince stakeholders of its importance.
Determine areas for improved optimization and communicate required actions across the business to drive implementation
Manage and maintain internal SEO communications with other marketing and analytics teams
Establish strong partnership with BID Paid Search team to maximize SERP coverage and elevate the performance & profitability of each methodology.
Establish close partnership with BID Content Strategist to support development and improvement of marketing content with SEO best practices
Establish and maintain close coordination and knowledge sharing mechanisms with China SEO team
Perform all job duties consistent with the Thermo Fisher code of ethics and the 4-I values
How will you get there?
- Bachelors Degree in related field
Minimum 6-8 years of experience leading SEO strategy and execution for large complex websites
Thorough understanding of factors that influence Google's propensity to crawl, index, and rank content
Strong command of SEO concepts and their practical application on a complex, global website
Working knowledge of HTML and CSS
Strong experience with SEO tools like Conductor Searchlight, SEMRush, Moz, etc.
Hands-on experience with Google Search Console and Adobe Analytics
Deep understanding of content marketing, and how SEO fits in the overall picture
Perform website audits and develop recommendations to ensure SEO best practices for new pages across the website.
Knowledge of ecommerce product management best practices, particularly when it comes to developing content modules on PDPs/ landing pages that will rank for SEO purposes.
Maintain high-level knowledge of SEO needs for Baidu
Passion to stay current with the latest search trends and anticipate future developments
Strong analytical, troubleshooting, and problem-solving skills
Determination to influence others and drive results
Ability to convert complex data and concepts into concise visuals to convey information to both technical and non-technical stakeholders
Ability to communicate with web development teams to provide constructive insights and education
Ability to build relationships and work effectively with business partners in diverse locations via phone, email, and up to 10% travel
Strong organizational skills and ability to manage and prioritize multiple tasks to meet deadlines
Positive attitude and proven ability to work cooperatively as a team member and share responsibility to work toward common goals
Experience with international optimization (localization and translation)
Experience with SEO for Baidu
Experience in the Life Sciences industry
Thermo Fisher Scientific Inc. is the world leader in serving science, with annual revenue exceeding $25 billion. Our Mission is to enable our customers to make the world healthier, cleaner and safer. Whether our customers are accelerating life sciences research, solving complex analytical challenges, improving patient diagnostics and therapies or increasing productivity in their laboratories, we are here to support them. Our global team of more than 75,000 colleagues delivers an unrivaled combination of innovative technologies, purchasing convenience and pharmaceutical services through our industry-leading brands, including Thermo Scientific, Applied Biosystems, Invitrogen, Fisher Scientific, Unity Lab Services and Patheon. For more information, please visit www.thermofisher.com .
Thermo Fisher Scientific is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, creed, religion, color, national or ethnic origin, citizenship, sex, sexual orientation, gender identity and expression, genetic information, veteran status, age or disability status.
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